Abstract:
Supply chain performance is a critical determinant of an organization's overall
efficiency, competitiveness, and customer satisfaction. The study sought to determine
the moderation effect of logistics management systems on the relationship between
urban logistics and supply chain performance for e-commerce firms. The study
specifically sought to determine the effects of urban demand, urban freight distribution
and accessibility on supply chain performance, and the moderating effect of logistics
management systems on each of the relationships. Explanatory research design was
used, where Primary data were collected using questionnaires from a sample size of
281 respondents. Correlation results indicate that urban demand, urban freight
distribution and accessibility are positively and significantly correlated to supply chain
performance. Regression results indicate that urban demand (β=0.218, p<0.05), urban
freight distribution (β=0.169, p<0.05) and Accessibility (β=0.123, p<0.05) are
significant and positively related to supply chain performance. The conditional effect
regression results indicate that logistics management systems moderate the relationship
between; urban demand (β=0.03, ΔR2=0.001, p<0.05), urban freight distribution
(β=0.10, ΔR2=0.009, p<0.05), and accessibility (β=0.04, ΔR2=0.002, p<0.05) on supply
chain performance. To optimize performance, e-commerce firms should invest in
technology to capture data on customer backgrounds, demands, and preferences,
enabling them to understand and satisfy customer expectations.
