Abstract:
Over the years, full Compliance on excise tax by bottled water manufacturers has not
been achieved despite several efforts by KRA to seal the loopholes. The general objective
of this study was to establish the moderating effect of compliance cost on the
determinants of excise duty compliance among water bottling companies by small and
medium enterprises in Nairobi, Kenya. The study was guided by the following specific
objectives: to determine the effect of tax Knowledge on excise tax compliance, to
establish the effect of tax audits on excise tax compliance, to determine the effect of
digitization on excise tax compliance and to find out the moderating effect of compliance
costs on determinants of excise duty compliance. The study was anchored by the
following theories, ability to pay theory, economic deterrence theory, attribution theory,
unified theory of acceptance & digitization and transaction cost theory. The research
employed explanatory research design. The population comprised of 110 SMEs bottling
water companies, due to size of the population, the study employed census. Primary data
was used and structured questionnaire employed to collect data. Data findings was
presented in the form of tables and figures. The study adopted multiple regression
analysis to confirm factors affecting excise tax compliance and SPSS software used to
analyse the data. The study found that Tax knowledge had a positive and significant
effect on excise duty compliance among Nairobi water bottling SMEs. β1 = .360 p =
0.000<0.05. The study also found that tax audits had a positive and significant effect on
excise duty compliance SME β2 = .189 p = 0.000<0.05. Further the study found that
digitization had a positive and significant effect on excise duty compliance β3 = .344 p =
0.035<0.05. The study finally found that compliance cost had a negative and statistically
significant moderating effect on relationship between tax knowledge, tax audit,
digitization and excise duty compliance by the small and medium water bottling water
companies in Nairobi, Kenya. β4 = -.153 p = 0.000<0.05. The study further found that the
moderating effect of compliance cost on relationship between tax knowledge and excise
duty compliance by the small and medium water bottling water companies in Nairobi was
significant β5 = .101 p = 0.000<0.05. Further the study found that the moderating effect of
compliance cost on relationship between tax audit and excise duty compliance, was
statistically significant β6 = .019 p = 0.000<0.05. Lastly the study found that moderating
effect of compliance cost on relationship between digitization and excise duty compliance
by the small and medium water bottling water companies in Nairobi was significant β7 =
.081 p = 0.000<0.05. R square change was 0.3% showing that the variation caused was
reduced from 0.466 to 0.460. The study recommends more education on tax and
compliance and improved digitization. Future research could compare the factors
affecting excise duty compliance across different industries and sectors in Kenya. This
would provide a more comprehensive understanding of excise tax compliance behaviour
in Kenya