dc.contributor.author |
Kenyoru, Dennis Nkobe |
|
dc.contributor.author |
Chumba, Gideon Kipkosgei |
|
dc.contributor.author |
Chumba, Sammy Kimutai |
|
dc.contributor.author |
Rotich, Shadrack Cheruiyot |
|
dc.date.accessioned |
2024-02-07T05:46:31Z |
|
dc.date.available |
2024-02-07T05:46:31Z |
|
dc.date.issued |
2016 |
|
dc.identifier.uri |
https://core.ac.uk/download/pdf/234627428.pdf |
|
dc.identifier.uri |
http://ir.mu.ac.ke:8080/jspui/handle/123456789/8732 |
|
dc.description.abstract |
The purpose of this study was to investigate the effects of product diversification strategy on financial performance
of a firm. While important insights have been made, prior research has almost exclusively focused on the
unidirectional link between product diversification and financial performance. This might represent a crucial
omission in the previous literature. The study was guided by Resource based Theory. The perceptions of managers,
creditors, and stockholders differ greatly regarding the merits of corporate product diversification. The study
employed an explanatory survey design that enabled the study to get information regarding the effects of product
diversification on the performance of selected banks within Kericho town. This study was carried out on
Commercial Banks in Kericho town. The study targeted all the employees of the Commercial Banks. The sampled
population consisted of 140 lower level management, and 43 top level management. The study used questionnaire
and interview schedule in data collection. The preliminary survey was undertaken on a similar population to the
target population of this study. The findings indicated significant and positive relationship between the vertical
product diversification and bank financial performance, horizontal product diversification strategy had positive
and significant relationship with financial performance whereas, Conglomerate diversification had positive
relationship with firm performance. Further regression results indicated that Conglomerate diversification strategy
had highest positive effect on financial performance, vertical product diversification and horizontal product
diversification) also had positive significant effect on financial performance. The statistical tests applied in the
study corroborate that diversified firms are more risky than non-diversified ones. The study therefore concluded
that the increased levels of product diversification have a positive impact on the financial performance of banks.
The banks should thus increase the levels of product diversification strategies so as to enhance the performance.
The study therefore recommended that the bank diversifies its products and especially focus on the untapped
investments which accrue as a result of conglomerate diversification. |
en_US |
dc.language.iso |
en |
en_US |
dc.publisher |
IISTE |
en_US |
dc.subject |
Product diversification |
en_US |
dc.subject |
Conglomerate diversification |
en_US |
dc.title |
Effect of product diversification on financial performance of selected banks in Kericho town |
en_US |
dc.type |
Article |
en_US |