Abstract:
This study focused on the effects of fleet management on the competitive advantage of
domestic airlines in Kenya. The aviation industry is evolving rapidly hence, fleet
managers are expected to move with speed in addressing the contemporary changes
such as fluctuations in consumer needs. The paradigm shifts have direct impacts on the
nationwide competitive landscape. However, Kenyan airline industry as a whole is at
risk of losing competitive edge to rivals whenever the fleet management styles
employed by the industry players do not accurately match the consumer needs. The
study, therefore, aimed at exploring the correlation between fleet management practices
and competitive advantage. This study was guided by the following specific objectives:
First, to establish the influence of aircraft acquisition and maintenance on the
competitive advantage of the domestic airlines. Secondly, to determine the influence of
fuel management on the competitive advantage of the domestic airlines, thirdly, to
assess the influence of fleet management systems on the competitive advantage of the
domestic airlines and fourth, to evaluate the influence of human resource management
on the competitive advantage of the domestic airlinesin Kenya. The study was anchored
on resource-based view, replacement theory and competitive advantage theory. This
study employed an explanatory research design. Census method was used to explore
the views of 208 managers and executives involved in fleet management activities at
10 randomly selected airlines. The respondents answered questionnaire relating to the
empirical observations on the relationship between the airlines’ management and their
competitiveness. The results were coded into SPSS for subsequent data analysis
through descriptive statistics and inferential statistics. Regression analysis was
performed on the dependent variable and each of the independent variables. The study
demonstrated positive correlation between aircraft acquisition and maintenance (p
value = 0.0001), as well as, fuel management (p value = 0.0001) and competitive
advantage. On the other hand, fleet management system (p value = 0.0001) and human
resource management (p value = 0.0001) were both insignificant. Therefore, it was
determined that a firm's competitive advantage increased depending on the amount of
investment it made in new aircraft and fuel management techniques. To compete
favourably with their rivals, airlines need upgrade their fleet management systems and
human resource practices. The airline may need to make investments in pertinent
information technologies to support its requirements. The study suggests that staff at
the airport should undergo frequent refresher training, workshops, and seminars with
the goal of improving their skills in their specialized fields. Future research should
focus on the impacts ofsuch inventions on the ability of the domestic airlines to increase
market share at the global level.