Abstract:
This study investigated style in selected Kenyan films namely, Dangerous Affair (2004)
and Project Daddy (2002) by Judy Kibinge and Toto Millionaire (2010) by Simiyu
Barasa. The objectives of this study were to: Establish the collaborative effects of
aesthetic styles applied in the films and the intended messages; Examine the impact of
collaborative technical style adopted in the films on communication of meaning and
finally, Determine the factors that influenced the choices of film styles applied in
selected films. To achieve the objectives, the study was supported by the following
research questions: What is the effect of collaborated aesthetic style adopted in the
selected Kenya films on communication of intended message? What are the effects of
collaborated technical styles deployed in the selected Kenyan films on communication
of intended messages? Which factors affected the choices of film styles adopted in
selected films? The study relied on the formalism theory by Arnheim Rudolf and Sergei
Eisenstein (1964) which emphasizes on the manipulation of aesthetic and technical
styles in encoding and decoding meaning in film. This study applied qualitative research
design approach where observation and interviews were used as primary data collection
methods. Literature review from the internet, journals and books formed secondary data.
Thematic analysis was employed to examine the functional deployment of style by
watching, analysing and clustering the elements of style used in the selected films and
their effect on creation of meaning. The study established that there was inadequate
collaboration of both aesthetic and technical styles in the studied film which impacted
on effective communication by the films in terms of mood creation, taste, beauty and
characters status establishment. Further, the study reveals that, lack of technical training
on the part of film directors, technical crew and financial constraint influenced the
choice of film styles deployed in the production of the films. It concludes that, the films
understudy fairly attempted to collaborated style into their films to communicate
intended meaning. The study proposes that the government and private sector should
support the growth of Kenyan film industry both technically and financially. Whereas
training institutions should endeavour to employ qualified staff in film-making study
and incorporate theory and practical lessons in their curriculum to equip aspiring
filmmakers with relevant skills. This study suggests that future research should consider
finding out the ability of the audience in reading and understand of both aesthetic and
technical styles in film.