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The moderating effect of loyalty cards on the relationship between store awareness, store perceived quality and store brand choice A survey on selected supermarkets in Eldoret Town, Kenya
Simiyu Gabriel
;
Bonuke Ronald
(
International Journal of Economics, Commerce and Management
,
2017-07
)
Direct and indirect effect of store awareness and store perceived quality on store brand choice.Empirical evidence from selected supermarket retail industry in Kenya.
Simiyu Gabriel
;
Bonuke Ronald
(
www.iosrjournals.org
,
2017-06
)
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Author
Bonuke Ronald (2)
Simiyu Gabriel (2)
Subject
Store perceived quality (2)
Loyalty Cards (1)
Store awareness (1)
Store Awareness, (1)
Store Brand Choice (1)
Store brand choice (1)
... View More
Date Issued
2017 (2)
Has File(s)
No (1)
Yes (1)