Fast food Tv advertisements as prompts for Teenage consumption behavior In Eldoret Kenya

Abstract

Abstract: The study aims to conclusively establish the veracity or otherwise of the widely held notion amongst Capital Market Operators/Analysts in Nigeria that one index – The Premium Index (NSE PREMIUM) – of The Nigerian Stock Exchange (NSE), out of a total of twelve Sectoral Indices currently on the NSE Board is actually the barometer that determines the direction of the All Share Index (ASI) at any particular trading day. The study covers the period from January 31– December 31, 2017. Data for the twelve month period were secondary in nature and were sourced from the Nigerian Stock Exchange. Analysis using the appropriate statistical tool; the coefficient of correlation ® was carried out. From the study, it was clearly established that a strong correlation actually exists between NSE PREMIUM and ASI which can be interpreted to mean that increased NSE PREMIUM is highly associated with increased ASI. Having established this strong correlation, the study concludes that it is high time, products designed to track this index were rolled out by operators in the Market.