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Effects of Relationship Marketing on Customer Loyalty : Evidence from Petrol Service Stations in Uasin-Gishu County Kenya
Limo Patrick, K
;
Chenuos, Nehemiah Kosgei
;
Koskei, Noah Kiprop
;
Kenyoru, Dennis Nkobe
;
Tuwey, Joel Kiplagat
(
www.iiste.org
,
2014
)
The moderating effect of perceived customer value on the relationship between relationship quality and customer loyalty among bank customers in Kenya
Komen Susan
;
Bonuke Ronald
;
Korir Micheal
(
International Journal of Current Research
,
2015-09
)
Loyalty programs benefits and customer loyalty: The mediating role of customer satisfaction
Waari Daniel
;
Bonuke Ronald
;
Kosgei David
(
International Journal of Economics, Commerce and Management
,
2018-04
)
The Moderating Effect of Brand Architecture on the Relationship Between Tangibility and Customer Loyalty Among Telephone Mobile Subscribers in Kenya
Metobo Joseline Kwamboka
;
Sulo Timothy
;
Korir Michael
(
European Scientific Institute, ESI.
,
2018
)
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Author
Bonuke Ronald (2)
Chenuos, Nehemiah Kosgei (1)
Kenyoru, Dennis Nkobe (1)
Komen Susan (1)
Korir Michael (1)
Korir Micheal (1)
Kosgei David (1)
Koskei, Noah Kiprop (1)
Limo Patrick, K (1)
Metobo Joseline Kwamboka (1)
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Subject
Customer Loyalty (4)
Banks, (1)
Brand Architecture (1)
Commitment (1)
Communication (1)
Conflict Handling Capacity (1)
customer satisfaction (1)
Loyalty program benefits (1)
Mobile Subscribers (1)
Moderating Effect, (1)
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Date Issued
2018 (2)
2014 (1)
2015 (1)
Has File(s)
Yes (3)
No (1)