Kenyoru, Dennis Nkobe; Chumba, Gideon Kipkosgei; Chumba, Sammy Kimutai; Rotich, Shadrack Cheruiyot
(IISTE, 2016)
The purpose of this study was to investigate the effects of product diversification strategy on financial performance
of a firm. While important insights have been made, prior research has almost exclusively focused on ...