The purpose of this study was to investigate the conditional effect of inter functional coordination on the relationship between Customer orientation and Firm performance. Specific objectives were: to determine the effect ...

The purpose of this study was to evaluate the effect of emotional experience on purchase intention in a moderated mediation involving store image and utilitarian value. This study proposed a conceptual model to show how ...

The study investigated the effects of the perceived ICT service quality and its effects on customer satisfaction at the Kenya Power and Lighting Company (KPLC), Eldoret. It was based on Kano satisfaction model, which focuses ...

The main objective of the study was to determine the moderating effect of information sharing on the relationship between supply chain linkages and supply chain performance among flower firms in Nairobi County. The specific ...

This study aimed to examine the moderating effect of loyalty cards on the relationship between store awareness, store perceived quality and store brand choice. For this explanatory research design was used. Systematic ...

The purpose of this paper is to investigate how social-sensory experience influences purchase intention; moderated and mediated by store image and social value. The study is based on a sample of 420 respondents drawn from ...