Limo Patrick, K; Chenuos, Nehemiah Kosgei; Koskei, Noah Kiprop; Kenyoru, Dennis Nkobe; Tuwey, Joel Kiplagat
(www.iiste.org, 2014)
In order to maximize business profit and general performance of the business, it is critical to keep a customer with “ultimate loyalty”. For this reason, any organization must strive to keep loyal customers as long as ...