Abstract:
he financial and economic crises that have been witnessed in many parts of the globe over the last two decades
coupled with climatic and environmental changes, have necessitated new and innovative approaches by financial
services sector players to create a better future. This paper addresses the missing link between economic, social
and environmental sustainability on the one hand; and corporate social responsibility, green internal processes and
green product development on the other. The paper reviews extant literature on progress already achieved in this
area and proposes a new conceptual framework to guide modeling and measurement of sustainability and its
predictor variables, going forward. It introduces leadership behaviour as a moderator of the mediated relationship
between corporate social responsibility, green internal processes and green product development; and
sustainability. In conclusion, the paper discusses the impact of leadership behaviour and recommends that
empirical studies be carried out in order to escalate the sustainability agenda from a mere theoretical concept, to a
practical level.