dc.contributor.author |
Okinda, Thomas Ibrahim |
|
dc.contributor.author |
Nyambuga, Charles Ongandi |
|
dc.contributor.author |
Ojwang, Benson Oduor |
|
dc.date.accessioned |
2022-01-26T05:58:01Z |
|
dc.date.available |
2022-01-26T05:58:01Z |
|
dc.date.issued |
2021-04 |
|
dc.identifier.uri |
http://ir.mu.ac.ke:8080/jspui/handle/123456789/5816 |
|
dc.description.abstract |
Radio dominates the news media ecosystem in Kenya. However, little is known about the relation-
ship between radio exposure and drivers of electoral participation in Kenya. This research thus exam-
ines the correlation between radio exposure and political knowledge and attitudes, and interpersonal
political discussions among women voters during the 2013 Kenya general election in Kakamega Coun-
ty. The study adopted a descriptive quantitative correlational research design, collecting data from 372
women voters using a survey interviewer-administered questionnaire. The data was analyzed through
bivariate statistics based on Pearson’s product-moment correlation coefficients. Findings reveal a strong
and positive correlation between radio exposure and political knowledge as well as election campaign
interest. This suggests that radio exposure can contribute to political learning and create voter aware-
ness on political activities and rights that lead to election campaign interest. It was established that
there was a low positive link between women voters’ radio exposure and the frequency of face-to-face
political discussions. The association between radio exposure and political self-efficacy was found to
be strong but negative. This indicates that an increase in the level of radio exposure can lower women
voters’ political self-efficacy. We argue that as a result of long political marginalization, women re-
quire higher levels of political self-efficacy, which radio exposure might not build over a shorter time
during elections. This article explores various implications and recommends to policymakers, political
strategists, and journalists to tap into the power of radio in boosting the key drivers of women’s elec-
toral participation. |
en_US |
dc.language.iso |
en |
en_US |
dc.publisher |
Romanian Journal of Communication and Public Relations |
en_US |
dc.subject |
Radio exposure |
en_US |
dc.subject |
Political knowledge |
en_US |
dc.subject |
Political interest |
en_US |
dc.subject |
Interpersonal political efficacy |
en_US |
dc.subject |
Interpersonal political discussions |
en_US |
dc.title |
Radio exposure and drivers of electoral participation among women voters under the new devolved political structure in Kenya |
en_US |
dc.type |
Article |
en_US |