Abstract:
The main purpose of this study was to assess the effects of grand strategy on corporate growth of
Microfinance Institutions (MFIs) in Kenya. The study employed descriptive and quantitative
research designs. The target population was 57 firms and the sample size was 32 firms arrived at
through stratified and purposive sampling methods. The questionnaire was the primary data tool.
The study found out that grand strategy has significant effects on corporate growth in MFIs in
Kenya. It concludes that increased deployment of product differentiation strategy increases
corporate growth in MFIs in Kenya. It recommends that managers of MFIs must make sure that
grand strategies are effectively and efficiently communicated and closely and continuously
monitored in the course of the MFIs operations.
