Abstract:
The main objective of the paper was to
examine factors that influence tour guide performance in
Kenya. This study is unique in the sense that it
investigated a category of employees most of whom were
in part-time and temporal employment. It examined tour
job benefits and investigated how the benefits influence
their job satisfaction and performance. The study applied
both exploratory and descriptive designs. A total of 310
questionnaires were distributed where 250 were
completed and returned. Binary logistic regression was
used to analyze and generate a regression model. The
findings indicated that job satisfaction influenced 13 % to
24 % of the guide’s performance and those satisfied with
their job were 3.935 times more likely to perform better
than those dissatisfied. There was a positive correlation
between job satisfaction and performance. The finding
points that guide who were insured had a higher level of
job satisfaction, (e -1.502 = 0.223) which increased their
performance odds by 77%, while having career
development as a benefit increased satisfaction (e- 1.924 =
6.851) and also increased performance odds by 585%.
Tour guides who were given on-job training as a benefit
were more satisfied (e -1.557 = 0.211) which increased
performance odd by 78.9%
