Discourse on semiotic and functional perspectives of narratology

Abstract

This paper dialogues narratology from semiotic and functional perspectives. It focuses on creativity and innovativeness within the information industry for marketing needs in the information society. Narratology is associated with oral literature within the context of commercial advertisement and political discourse. It argues for advertisement as a social text in which are mythologizing effects of oral literature. Narratology in mobile phone and banking discourse and narratology in political discourse are used for illustration.