Abstract:
This paper dialogues narratology from semiotic and functional perspectives. It focuses on
creativity and innovativeness within the information industry for marketing needs in the
information society. Narratology is associated with oral literature within the context of
commercial advertisement and political discourse. It argues for advertisement as a social text in
which are mythologizing effects of oral literature. Narratology in mobile phone and banking
discourse and narratology in political discourse are used for illustration.
