Abstract:
One of the United Nation’s Millennium Development Goals in 2000 is the
achievement of a global partnership for development, including a fair global trade system. The
globalized development is based on market freedom, the rule of law, individual liberties and
observance of human rights (Markus, 2005). The globalized world provides opportunities for
marketing national product and purchasing global goods. The greatest challenge precipitated by
globalization is competition. For a country like Kenya to adequately benefit from a globalized
world, it requires to have citizens with indigenous innovative skills to enable the nation favourably
compete with other nations. To achieve meaningful competition and marketing of Kenyan ideas,
citizens should have a strong and clear national identity reflected in their national and moral
principles.
