Moi University Open Access Repository
Social media use, University brand personality,attidute and students' behavioral intentions to enroll for postgraduate studies in selectrd Universities in Kenya
- DSpace Home
- →
- Doctor of Philosophy Theses
- →
- School of Business and Economics
- →
- View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.
| dc.contributor.author | Simiyu, Gabriel | |
| dc.date.accessioned | 2021-03-03T08:50:05Z | |
| dc.date.available | 2021-03-03T08:50:05Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://ir.mu.ac.ke:8080/jspui/handle/123456789/4210 | |
| dc.description.abstract | There is an increase in interest from scholars and practitioners to understand students' behavioral intentions and how they make decisions......... | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Moi University | en_US |
| dc.subject | Social Media | en_US |
| dc.subject | Brand Peronality | en_US |
| dc.subject | Behavioral itentions | en_US |
| dc.title | Social media use, University brand personality,attidute and students' behavioral intentions to enroll for postgraduate studies in selectrd Universities in Kenya | en_US |
| dc.type | Thesis | en_US |
