Abstract:
Entrepreneurship is very key to initiation and implementation of any new business idea or venture, to bring the undertaking to its operational existence. To achieve this, an individual needs to use personal intuition and focus on the opportunities, challenges and the weaknesses as well as the strengths of the venture. The purpose of the study was to explore focus in entrepreneurship as a tool for success of business ventures. The study was significant in highlighting how entrepreneurs use focus as a tool for scanning to thrive in a competitive business environment. The study was conducted in Rongo town, in Migori County. Document analysis was used to form the basis of analysis for this research. In addition, interviews were conducted and observations made on the character of the research participants. The findings revealed focus is an important driver for entrepreneurial success. It was also found out that focus is a personal attribute that varies from one entrepreneur to another. The researcher recommends that both existing and potential entrepreneurs should use focus strategy to scan the business environment in order to mitigate the forces that influence the success of their ventures.
