Abstract:
The Kenyan engineering artisans a.k.a „ jua kali‟( hot sun) engineering artisans, do not easily and readily find information for innovation in the digital television platform. The researchers, therefore,sought to establish whether engineering content shown in the Kenya digital platform inspires creativity for innovation among this category of engineering artisans who mainly operate from open air spaces and under the hot sun. The study was anchored on the pragmatic research philosophy. The study employed a mixed methods approach and a multiple case study research method. A sample of 60 participants, comprising artisans and media content producers, was studied.The findings showed that 67.9% of the engineering artisans had considered that there is interesting and available innovation content in the digital television platforms. However, there were attitudes that hindered accessibility of useful innovation information from the digital television gadgets. Media producers cited that they had not fully grasped how the digital platform can work. It is hoped that these findings will encourage the production of interesting, innovative content, that will give rise to alternative information sources for engineering artisans.