| dc.description.abstract |
The purpose of this study was to assess the
factors affecting generation of charitable
funds by the KCS. Specifically, the study
assessed the effect of four key aspects
namely:
distribution
and
marketing
channels; the existing legislative framework;
competition from new entrants in the lottery
business; and the cost and pricing structure
of its tickets. The study used a descriptive
research design in which the target
population was all staff, ticketing agents,
and the top management of KCS in Nairobi
region. The study also covered key
informants drawn from the Betting Control
and Licensing Board, and the Office of Vice
President & Ministry of Home Affairs. A
census was conducted on the KCS staff’
category of the target respondents. Simple
random sampling was then used to draw
samples from authorized KCS ticket
vendors. The study used a sample size of
20% of the 326 agents which is equivalent to
65 agents/vendors. Purposive sampling was
used to sample key informants. Structured
questionnaire were used to collect data from
KCS
staff
and
authorized
ticket vendors/agents. The study used interview
guides to collect data from key informants.
The data was analyzed using both qualitative
and quantitative techniques. The study
revealed that legislation such as the
licensing fees and the percentage of the
contribution affects the generation of
charitable funds (mean score 1.93). The
increasing number of new players in the
lottery industry has brought with it intense
competition according to 100% of
respondents, which has resulted to decline in
the generation of charitable funds. The study
concludes that legislative frameworks,
competition from new entrants affect the
generation of charitable funds by lottery
organization. The study also recommends
that KCS increase its budgetary allocation
for marketing of the KCS tickets. The study
further recommends that the government
make policies that will encourage the
generation of charitable funds and not limit
it. |
en_US |