Abstract:
Creative tourism is a new form of tourism product that
is potentially changing tourism development and is
significantly contributing to differentiating and changing tourism experience.
This paper explores the relationship
between tourists’ perceived value (PV) of and their future
intentions to creative tourism attractions. The study was
conducted at Gede Ruins in Kenya’s North Coast targeting both international and domestic tourists visiting the
archeological site. The study systematically sampled 186
tourists who had consumed and participated in tourism
activities at departure points. The result
showed that PV was a useful variable
to explain customer satisfaction and
predict tourists’ future intentions to creative tourism attractions. The findings of the study provide insight to the
ways tourists perceive creative attractions, and highlight the importance of creative tourism managers in providing
an environment for tourists to actively
engage creatively at the destination.
It is suggested that creative tourism
managers must understand why tourists
want to visit creative tourism destinations, their perceptions during
consumption and what they value after consumption,
and be able to predict their future intentions.