Socioe conomic factors hindering domestic tourism consumption in Kenya : the case of Nakuru, Mombasa and Nairobi towns

Abstract

This study examined the socioeconomic factors that affect domestic tourism in Mombasa, Nairobi and Nakuru with a view of addressing them in order to improve domestic tourism consumption in Kenya. The study targeted 600 respondents from among those who had participated or intended to participate in domestic tourism , using a questionnaire as the tool for data collection. It investigated a sample of a cross - section of the tourist stakeholders and through questionnaires schedules , obtained data from respondents consisting of those who had participated or intended to participate in domestic tourism . The respondents from the tourist industry players in the regions was selected using purposive and stratified random sampling methods. A total of 558 respondents out of 600 filled out the instruments at a response rate of 93% . The data was analysed using descriptive and inferential statistics . It was established that the level of education (86%) and income (76%) were the major contributing factors in domestic tourism consumption . this is where data was extracted for analysis and the researcher then made statistical The study findings indicated that the level of education was a major contributing factor in domestic tourism with 86 % of participants having a middle level education, and above . Age was found to have a significant impact on the level of participation in domestic tourism. Education level was found to have a positive influence on participation in domestic tourism