Abstract:
This study examined
the socioeconomic factors
that
affect
domestic tourism in
Mombasa,
Nairobi
and Nakuru
with
a view
of addressing them
in order to improve domestic tourism
consumption
in
Kenya. The study
targeted 600 respondents
from among those who had
participated or intended to participate in domestic tourism
,
using a questionnaire as the tool for
data collection.
It investigated a sample of
a cross - section of the tourist stakeholders
and
through
questionnaires
schedules ,
obtained data from respondents consisting of
those who
had participated or intended to participate in domestic tourism
.
The
respondents from
the tourist industry players in the regions
was
selected using
purposive and
stratified
random
sampling methods.
A total of 558 respondents
out of 600
filled
out
the instruments
at
a response
rate of 93% .
The
data was analysed using descriptive
and inferential statistics
.
It was
established that
the
level of education (86%)
and
income (76%)
were the major contributing
factors
in domestic tourism consumption
.
this is where
data
was extracted for analysis and
the
researcher then
made statistical
The study findings indicated that
the level of education was a
major
contributing factor
in
domestic tourism
with
86
% of participants having
a
middle level
education, and above
.
Age was
found to have a
significant impact on the level of participation
in domestic tourism. Education level was found to have a positive influence on participation
in
domestic tourism
