Abstract:
Ecotourism has traditionally been viewed as a panacea concept for developing countries to stimulate the
economy, as well as, directly provide support for conservation efforts. This study examined the concept of
ecotourism for a relatively sustainable, single activity within an established tourism destination of Wasini Island
in Kwale County. The purpose of the study was to assess the contribution of ecotourism initiatives to the
livelihoods of the local community, guided by the following objective: to assess the attitude of the local
community towards ecotourism development. Descriptive survey research was adopted for the study. The target
population included all ecotourism entrepreneurs, conservationists, community based organizations (CBOs), and
tour operators based in Wasini Island. Systematic random sampling was used to select 320 respondents. Primary
data were collected using structured questionnaires while secondary data were obtained through critical
examination of public and private recorded documents related to the study. Data were analyzed using techniques
which included frequencies, means, modes and percentages. Ecotourism initiatives in the study area have
significantly contributed to job creation and financial empowerment to the local people. Ecotourism in the study
area has contributed to the acquisition of both human (education) and physical assets owned by the local
community. Environmental conservation has also been achieved through ecotourism initiatives. In the face of
joblessness, residents of Wasini need to be capacitated to venture into ecotourism projects as it has the potential of
improving livelihoods
