• Social Customer Relationship Management, Customer Perceptions and Relationship Quality in Star-Rated Hotels in Nairobi, Kenya 

  Kaguma, Moses Muraya (Moi University, 2023)

  The hotel industry in Kenya faces challenges in maintaining quality customer relationships with increased complaints trending on social media platforms. Negative information through social media adversely affects the ...
• Crisis Management Practices and Performance of Star rated Hotels in Mombasa County, Kenya 

  Mukolwe, Eunice (Moi University, 2023)

  Crises such as terrorism, epidemics of diseases, political unrest, and natural calamities pose a significant economic threat to the hotel sector in Kenya, initiated by travel advisories that cut down visitor numbers, ...
• A Tourism Framework for Community-Driven Sustainable Livelihood: A Comparative Study 

  M. Matiku, Susan (University of Venda South Africa, 2021-09)

  Participatory approaches in community-driven projects are usually connected to sustainable livelihoods. Previous studies have focussed more on community-based tourism (CBT), where private investors, donors and non-governmental ...
• Determinants of the choice to enroll in Tourism education among students in Public Universities in Kenya 

  Mungai, Margaret Wanjiru (Moi University, 2023)

  Dismal and unpredictable enrollment rates characterize today's tourism education in Kenyan universities, partially caused by overemphasis on science-related careers by education stakeholders, including the government. ...
• Moderating effect of job characteristics on the relationship between employee empowerment and commitment in star-rated Hotels in Kisumu City, Kenya 

  Jumah, Lucy (Moi University, 2022)

  Empowered employees deserve autonomy and control in their jobs to increase their commitment; in the absence of these factors, their commitment is low. The purpose of the study was to determine the moderating effect of job ...
• Influence of entrepreneurship education instructional elements' on food and beverage students' level of entrepreneurial skill acquisition in Technical and Vocational colleges in the Nairobi 

  Shirandula, Duncan (Moi University, 2022)

  Entrepreneurship education (EE) has been incorporated into middle-level colleges and higher education curricula in Kenya in an attempt to inculcate entrepreneurial skills in students. Consequently, the diploma course in ...
• Influence of entrepreneurship education instructional Elements' on food and beverage students' level of Entrepreneurial skill acquisition in Technical and Vocational Colleges in the Nairobi Metropolitan region, Kenya 

  Shirandula, Duncan (Moi University, 2022)

  Entrepreneurship education (EE) has been incorporated into middle-level colleges and higher education curricula in Kenya in an attempt to inculcate entrepreneurial skills in students. Consequently, the diploma course in ...
• Effects of psychological distance on the destination choice of international tourists visiting Maasai Mara National Reserve, Kenya 

  Ashioya, Belinda (Moi University, 2022)

  Understanding the concept of destination choice is central to experiences that are memorable to tourists; and to effective presentation of destinations by practitioners. Although past studies have examined destination ...
• Hotel rating system dimensions as determinants of Service expectations and customer satisfaction in Star-Rated Hotels in Selected Cities in Malawi 

  Sepula, Michael Bennett (Moi University, 2019)

  Over the years, countries continue to introduce hotel rating systems to indicate to customers the level of comfort and service quality expected in different hotel categories. Previous studies on conventional hotel rating ...
• The contribution of tourism to the host community Livelihoods at the Mara Naboisho conservancy, Narok County, Kenya 

  Ole muntet Ikote, Solomon (Moi University, 2022)

  The travel and tourism industry is a significant contributor to most countries’ economic development. In Kenya, tourism has been developed and promoted at the national and county levels as one of the critical economic ...
• Experiential learning and delivery evaluation as antecedents of perceived competency of hospitality management students from selected Universities in Kenya 

  Onyuna, Alberta A. (Moi University, 2021-12)

  There is a worldwide outcry on the inability of hospitality graduates to demonstrate competency in the industry. Although scholars show a mismatch of skills set and work performance, there is a dearth of studies on ...
• Contribution of urban tourism pull factors to sustainable tourism development in Nairobi City County, Kenya 

  Muhoro, Grieveesbon Mwangi (Moi University, 2021-03)

  International urban tourism remains the most vibrant tourism form. Urban tourism is still a new phenomenon in most African countries considering they focus on wildlife tourism. The tourism attractions in cities are ...
• Factors influencing tour guides job performance in selected tourist circuits in kenya 

  Kabii, Francis Mwangi (Moi University, 2021)

  The performance of tour guides is crucial in shaping the image, competitiveness and the tourist’s memory of the areas visited. Guides stay the longest with the visitors in comparison with other service providers and ...
• Effect of Knowledge Management practices by Primary stakeholders on a tourism destination’s competitiveness: The case of Baringo County, Kenya 

  Odunga, Erick Were (Moi University, 2021)

  The significance of tourism to many national economies has seen sector players pursue strategies that favourably influence destination choices by tourists. In Kenya, the National Tourism Blue Print 2030 proposes knowledge ...
• Determinants of domestic tourism participation and non- participation amongst residents of Nairobi City County, Kenya 

  Kifworo, Catherine Muyama (Moi University, 2021)

  Tourism is a key driver of development accounting for 10% of GDP worldwide. Despite the fact that domestic tourism accounts for a significant proportion of this industry globally, its uptake in developing countries is ...
• The moderating effect of supervisors’ perception on determinants of job tenure among generation y employees in star rated hotels in Nairobi and Maasai Mara National Reserve, Kenya 

  Uluma, Brendah Nawekulo (Moi University, 2019-12)

  Employee job tenure is important for the existence, growth and development of any organization. It is more important to the larger tourism and hospitality sector, since it relies heavily on people to offer services to ...
• Perceived Effects of Climate Change on Tourism and Natural Resources in protected areas in Kenya: A Case of Maasai Mara National Reserve 

  Manono, George (Moi University, 2015-04)

  Like in other developing countries, the tourism industry in Kenya depends heavily on the recreational opportunities presented by the natural environments, which include pristine nature, spectacular landscapes, rare species, ...
• Factors influencing seasonality in Hotels:The applicability of Blue Ocean Strategies for countering seasonality in Diani Beach, South Coast, Kenya 

  Burugu, Rose Wairimu (Moi University, 2014-12)

  An almost intractable challenge characterizing the hotel industry (HI) worldwide has been its seasonality and a major concern for researchers, policy-makers and HI managers. the accommodation sector in Kenya, for example, ...
• Stakeholder Attitudes Towards Tourism Training In Middle Level Colleges In Kenya 

  DUNSTAN KAMBAGA (MOI UNIVERSITY, 2016-01-12)

  Training is critical to human resource development and in the promotion and development of the tourism industry. In Kenya, Middle Level Colleges (MLCs) have been instrumental in manpower training for the tourism sector ...
• Determinants Of Food Safety Management In Selected Hotels In Eldoret Town, Kenya. 

  DOROTHY ACHIENG’ ONJWA ONYANGO (MOI UNIVERSITY, 2016-01-12)

  Food safety is a critical issue facing the foodservice industry and therefore an understanding of the possible deterrents to Food Safety Management (FSM) is important. The purpose of this study was therefore to assess ...

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