dc.contributor.author |
Maru, Loice |
|
dc.contributor.author |
Kieti, Damianah |
|
dc.date.accessioned |
2020-07-07T07:07:46Z |
|
dc.date.available |
2020-07-07T07:07:46Z |
|
dc.date.issued |
2013-07 |
|
dc.identifier.uri |
http://ir.mu.ac.ke:8080/jspui/handle/123456789/3076 |
|
dc.description.abstract |
Tour operator (TO) firms play a critical role in the tourism sector. Their profile and economic
performance contribute this role. This paper attempts to profile TO firms and their performance
using data collected from a survey of 70 firms operating in the Kenya Coast tourism region and are
members of the Mombasa and Coast Tourism Association (MCTA). Data was collected using a
structured questionnaire and analyzed using both descriptive and inferential statistics. The profile of
the TO firms, their economic performance and the association between the two is elaborately
presented and recommendations made. |
en_US |
dc.language.iso |
en |
en_US |
dc.publisher |
International Journal of Education and Research |
en_US |
dc.subject |
Tour operators |
en_US |
dc.subject |
Economic performance |
en_US |
dc.subject |
Kenya coast tourism region |
en_US |
dc.title |
Profiling tour operator firms and their economic performance in the coast tourism region of Kenya |
en_US |
dc.type |
Article |
en_US |