Abstract:
Contemporary art tourism is new in Kenya but it is considered as old as tourism
itself because for centuries many societies had already given much
appreciation for the arts and
culture. On the other hand
,
recycling of plastic materials is being encouraged because of the
negative effects plastic products do have on the environment all over the world. Some of the
nations have recognized and taken the
initiative so as to transform the menace into lucrative
products. The core objective of the study is to find out whether contemporary art as a form of
sustainable new tourism product will help in managing plastic waste at Dandora dumpsite in
Nairobi, Kenya
.
The study further looked on the importance of new tourism product development
to the country and also the importance of innovation in establishing tourism products in Kenya.
The study adopted a
n
action
research design
. A semi
structured questionnaire
an
d
interviews
w
ere
used
to collect data from
representative stakeholders. Data was analyzed using statistical
package
for the social sciences (SPSS).
The results indicated
that plastic
waste has
affected the
lives of so many negatively
and recommends
sust
ainable measures to deal with it such as the use
of contemporary art by recycling the plastic waste