Abstract:
Studies have revealed that in spite of investments in agricultural research and
innovations in Rwanda, farmers have not been aligning themselves with agricultural
research findings. Many farmers still practise traditional farming and remain
vulnerable to weather and related conditions. Among the issues that might cause this
phenomenon is ineffective communication of agricultural research findings to
farmers. Since the most important institution dealing with agricultural research in
Rwanda is the Rwanda Agriculture Board (RAB), the aim of this study was to find out
how RAB communicates agricultural research findings to farmers. The study
subscribed to the relativist ontology and interpretive epistemology. The qualitative
approach was used with data generated using interviews and focus group discussions.
Study participants included RAB researchers, as well as farmers that worked with
RAB in the Southern Zone. Participants in the study produced lengthy and multi-
thematic narratives on how research results were communicated to farmers at RAB,
which were analysed and arranged according to emerging themes and sub-themes in
accordance with the research objectives. While Transmission and Transactional
Models of Communication were used to describe the communication of agricultural
research results to farmers, Diffusion of Innovation Theory, Participatory
Communication Approach, Freire’s Theory of Conscientization, and Active
Audience/Reception Theory helped to understand that communication. The study
revealed that research results at RAB were communicated to farmers using two
approaches: direct and indirect. In direct approaches, researchers engaged farmers
directly without any mediation. This was mainly used when RAB researchers went to
farmers’ fields to validate the results of their research. Indirect approaches consisted
in extensionists taking research results and related messages to farmers through face-
to-face meetings as well as the use of mass media. While RAB staff blamed farmers
for being held back by their traditional beliefs and poor farming practices, farmers
also blamed RAB staff of overloading them with instructions that in some cases were
not realistic, ignoring their voices and rejecting everything they had been practising.
Findings suggest that while new farming practices had been adopted by farmers
especially in the demonstration farms, the majority of them continued their traditional
farming practices in farms not accessed by the RAB staff. They blamed RAB of
imposing new farming practices without considering their traditional knowledge
systems. The study argues that the top-down, often authoritarian method of
engagement with farmers led to a lack of sustainability in the implementation of ideas
emerging from agricultural research organizations, hence undermining research
efforts. In line with theories used in the study, the study recommends that a dialogic
process of engagement be adopted in order to empower farmers with knowledge, the
need to adopt new agricultural practices and how these would enhance their
productivity.