Effect of Strategic Change Management on Performance of Large and Medium Hotels in Nairobi County, Kenya

Abstract

he main propose of the paper was to determine effect of strategic change management on performance of large and medium hotels in Nairobi County, Kenya. The study was informed by discourse-based theory of organizational change, three-step change theory and phases of change theory. This study adopted an explanatory design because the research tried to establish causal relationship. The total number of the employees from which the sample was derived was 1769 employees drawn from 5 Five Star Hotels. The study used simple random sampling procedure to select a sample size of 225 employees. The research used questionnaires. Findings from Multiple regressions indicated that technology change (β1 = 0.254, p<0.05) and leadership change β2= 0.426, p< 0.05) have a significant effect on firm performance. This infers that technology change and leadership makes it possible for firms to improve its performance. It is therefore important for hotels to implement new electronicommunicative devices and adopt modern technologies on online bookings and payments. Firms should therefore keep those managers that bring new changes to the firm