| dc.contributor.author |
Metobo Joseline Kwamboka |
|
| dc.contributor.author |
Sulo Timothy |
|
| dc.contributor.author |
Korir Michael |
|
| dc.date.accessioned |
2019-02-04T07:14:14Z |
|
| dc.date.available |
2019-02-04T07:14:14Z |
|
| dc.date.issued |
2018 |
|
| dc.identifier.uri |
http://dx.doi.org/10.19044/esj.2018.v14n15p298 |
|
| dc.identifier.uri |
http://ir.mu.ac.ke:8080/xmlui/handle/123456789/2615 |
|
| dc.language.iso |
en |
en_US |
| dc.publisher |
European Scientific Institute, ESI. |
en_US |
| dc.relation.ispartofseries |
Vol 14, No 15 (2018);European Scientific Journal (ESJ) |
|
| dc.subject |
Brand Architecture |
en_US |
| dc.subject |
Customer Loyalty |
en_US |
| dc.subject |
Mobile Subscribers |
en_US |
| dc.title |
The Moderating Effect of Brand Architecture on the Relationship Between Tangibility and Customer Loyalty Among Telephone Mobile Subscribers in Kenya |
en_US |
| dc.type |
Article |
en_US |