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The Moderating Effect of Brand Architecture on the Relationship Between Tangibility and Customer Loyalty Among Telephone Mobile Subscribers in Kenya
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The Moderating Effect of Brand Architecture on the Relationship Between Tangibility and Customer Loyalty Among Telephone Mobile Subscribers in Kenya
Metobo Joseline Kwamboka
;
Sulo Timothy
;
Korir Michael
URI:
http://dx.doi.org/10.19044/esj.2018.v14n15p298
http://ir.mu.ac.ke:8080/xmlui/handle/123456789/2615
Date:
2018
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