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Marketing capability, marketing strategy implementation and performance in small firms

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dc.contributor.author Lagat Charles
dc.contributor.author Frankwick Gary L.
dc.date.accessioned 2019-01-30T12:02:41Z
dc.date.available 2019-01-30T12:02:41Z
dc.date.issued 2017
dc.identifier.uri https://www.researchgate.net/profile/Lagat_Charles/publication/317416810_Marketing_capability_marketing_strategy_implementation_and_performance_in_small_firms/links/5b430e83a6fdccbcf90dbc0e/Marketing-capability-marketing-strategy-implementation-and-performance-in-small-firms.pdf
dc.identifier.uri http://ir.mu.ac.ke:8080/xmlui/handle/123456789/2553
dc.language.iso en en_US
dc.subject Marketing capability en_US
dc.subject Small business performance en_US
dc.title Marketing capability, marketing strategy implementation and performance in small firms en_US
dc.type Article en_US


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