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Marketing capability, marketing strategy implementation and performance in small firms
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Marketing capability, marketing strategy implementation and performance in small firms
Lagat Charles
;
Frankwick Gary L.
URI:
https://www.researchgate.net/profile/Lagat_Charles/publication/317416810_Marketing_capability_marketing_strategy_implementation_and_performance_in_small_firms/links/5b430e83a6fdccbcf90dbc0e/Marketing-capability-marketing-strategy-implementation-and-performance-in-small-firms.pdf
http://ir.mu.ac.ke:8080/xmlui/handle/123456789/2553
Date:
2017
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