The moderating effect of brand architecture on the relationship between tangibility and customer loyalty among telephone mobile subscribers in Kenya

dc.contributor.author	Kwamboka Metobo Joseline
dc.contributor.author	Sulo Timothy
dc.contributor.author	Korir Michael
dc.date.accessioned	2018-11-19T12:57:23Z
dc.date.available	2018-11-19T12:57:23Z
dc.date.issued	2018
dc.identifier.uri	http://dx.doi.org/10.19044/esj.2018.v14n15p298
dc.identifier.uri	http://ir.mu.ac.ke:8080/xmlui/handle/123456789/2301
dc.language.iso	en	en_US
dc.subject	Brand Architecture	en_US
dc.subject	Tangibility	en_US
dc.subject	Customer Loyalty	en_US
dc.subject	Moderating	en_US
dc.title	The moderating effect of brand architecture on the relationship between tangibility and customer loyalty among telephone mobile subscribers in Kenya	en_US
dc.type	Article	en_US

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