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The moderating effect of brand architecture on the relationship between tangibility and customer loyalty among telephone mobile subscribers in Kenya

The moderating effect of brand architecture on the relationship between tangibility and customer loyalty among telephone mobile subscribers in Kenya

Kwamboka Metobo Joseline; Sulo Timothy; Korir Michael
URI: http://dx.doi.org/10.19044/esj.2018.v14n15p298
http://ir.mu.ac.ke:8080/xmlui/handle/123456789/2301
Date: 2018

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