| dc.contributor.author | Simiyu Gabriel | |
| dc.contributor.author | Bonuke Ronald | |
| dc.date.accessioned | 2018-11-12T07:50:14Z | |
| dc.date.available | 2018-11-12T07:50:14Z | |
| dc.date.issued | 2017-06 | |
| dc.identifier.uri | https://doi.org/10.9790/487X-1906068088 | |
| dc.identifier.uri | http://ir.mu.ac.ke:8080/xmlui/handle/123456789/2220 | |
| dc.language.iso | en | en_US |
| dc.publisher | www.iosrjournals.org | en_US |
| dc.relation.ispartofseries | Volume 19, Issue 6. Ver. VI (June 2017);IOSR Journal of Business and Management (IOSR-JBM) | |
| dc.subject | Store awareness | en_US |
| dc.subject | Store brand choice | en_US |
| dc.subject | Store perceived quality | en_US |
| dc.title | Direct and indirect effect of store awareness and store perceived quality on store brand choice.Empirical evidence from selected supermarket retail industry in Kenya. | en_US |
| dc.type | Article | en_US |
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