Showing items related by title, author, creator and subject.

• The moderating effect of loyalty cards on the relationship between store awareness, store perceived quality and store brand choice A survey on selected supermarkets in Eldoret Town, Kenya 

  Simiyu Gabriel; Bonuke Ronald (International Journal of Economics, Commerce and Management, 2017-07)

  This study aimed to examine the moderating effect of loyalty cards on the relationship between store awareness, store perceived quality and store brand choice. For this explanatory research design was used. Systematic ...
• Emotional experience and purchase intention: A moderated mediation of store image and utilitarian value 

  Nkaabu Clement Gichunge; Saina Ernest; Bonuke Ronald (International Journal of Economics, Commerce and Management, 2017-08)

  The purpose of this study was to evaluate the effect of emotional experience on purchase intention in a moderated mediation involving store image and utilitarian value. This study proposed a conceptual model to show how ...
• The moderating effect of store image on the indirect relationship between socio-sensory experience and the purchase intention via social value 

  Nkaabu Clement Gichunge; Saina Ernest; Bonuke Ronald (International Journal of Economics, Commerce and Management, 2017-08)

  The purpose of this paper is to investigate how social-sensory experience influences purchase intention; moderated and mediated by store image and social value. The study is based on a sample of 420 respondents drawn from ...