Abstract:
The purpose of this research was to establish the relationship
between network structure and performance of event management
ventures (EMVs). Explanatory design was adopted. 271
entrepreneurs from three selected counties participated in the study. Data
was collected using questionnaires and nominal group technique (NGT)
schedules from all the entrepreneurs. However, 22 ventures that had been
in existence for over ten years were interviewed using the NGT schedule.
Data was analyzed using Analysis of Moment Structures (AMOS 18)
software. Confirmation of the factor structure was done using
Confirmatory Factor Analysis (CFA). The fit indices of the structural model
indicated that the model was acceptable (GFI=0.979; AGFI=0.944;
NFI=0.918; CFI=0.952; RMSEA=0.067). Therefore, the hypothesis that
network structure affects venture performance was not supported
(β=0.026, p<0.05). Based on the findings, the study concluded that
network structure does not affect venture performance.
