Why Marketing?: The experience of Moi University Library, Kenya

Tirong arap Tanui; Kitoi Andrew S

dc.contributor.author	Tirong arap Tanui
dc.contributor.author	Kitoi Andrew S
dc.date.accessioned	2018-10-26T05:27:30Z
dc.date.available	2018-10-26T05:27:30Z
dc.date.issued	1993-12
dc.identifier.uri	https://doi.org/10.1108/01435129310038668
dc.identifier.uri	http://ir.mu.ac.ke:8080/xmlui/handle/123456789/2006
dc.description.abstract	Marketing is about the way in which an organization matches its own human, financial and physical resources to the wants of its customers. The Institute of Marketing defines marketing as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably”	en_US
dc.language.iso	en	en_US
dc.publisher	MCB UP Ltd	en_US
dc.subject	Libraries	en_US
dc.subject	Marketing	en_US
dc.subject	Universities	en_US
dc.title	Why Marketing?: The experience of Moi University Library, Kenya	en_US
dc.type	Article	en_US