Browsing School of Information Sciences by Subject "HIV/AIDS,"

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Audiences as Spect–Actors in the Viewership of Television Dramas: Reading Makutano Junction and Siri

Sambai Caroline (Moi Univesity press, 2014-10)

Audience research is gradually transforming and expanding in its scope from focusing on the traditional role of audiences as passive and vulnerable readers, listeners and viewers to considering audiences as active consumers ...
Developing Affective Health Communication Strategies for Sustainable Development: An Analysis of Young People’s Appropriations of G- Pange HIV/Aids Campaign Messages in Uasin Gishu County, Kenya

TallamEdwin; Mulwo Abraham; Chepkuto, Paul (Moi Univesity press, 2014-10)

Much as studies indicate 98% level of HIV/AIDS awareness in Kenya, other studies also show that there is a rise in infection rates among young people. This study aimed at understanding how young people make sense of G-Pange ...

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