Abstract:
This study used the case of Baringo County, Kenya, to investigate the effect of knowledge
sharing by primary tourism stakeholders on a destination's competitiveness. A mixture of
sampling techniques, including purposive, stratified, and simple random sampling, was used
to select a sample of 259 respondents from a study population of 732 stakeholders. Baringo
County was targeted purposively due to its tourism potential while stratification was done to
ensure all sectors were represented in the study. A total of 246 completed questionnaires
were received and used in the analysis. While the principal component analysis was used to
explore the underlying knowledge sharing factors, regression analysis was used to establish
the effect of knowledge sharing on destination competitiveness. The findings revealed that
knowledge sharing among primary tourism stakeholders could predict 26.1% (R2
= .261) of
destination competitiveness. There was no significance at p=.05 between internet
connectivity, organisation linkages and social networking, and destination competitiveness.
However, there was a positive and significant relationship between staff orientation and
development and destination competitiveness (β=0.324, t= 4.908, p=000). Hence, knowledge
management practices by stakeholders specifically sharing of knowledge in product and
service delivery are crucial fo
