Abstract:
This study investigated the influence of green
innovation on sustainability performance among manufacturing
firms based in Nairobi County, Kenya. Data was collected from
351 respondents and analysed through multiple regression model
in SPSS version 26. The results showed that both management
innovation (β=0.345, p<0.001) and product innovation (β=0.177,
p<0.001 are significant positive drivers of sustainability
performance in the manufacturing sector in Kenya. However,
process innovation (β=−0.084, p=0.016) had an unexpected
negative effect. In addition, the model's low R2
value (R2 = 0.274,
adjusted R2 = 0.259) suggests that other factors not included in
the study also play a significant role in the sustainability
performance of the sector. The study concludes that green
innovation is crucial in sustainability performance in
manufacturing firms and recommends that the firms prioritize
management and product innovation to enhance their
sustainability efforts.
