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Emotional experience and purchase intention: A moderated mediation of store image and utilitarian value
Nkaabu Clement Gichunge
;
Saina Ernest
;
Bonuke Ronald
(
International Journal of Economics, Commerce and Management
,
2017-08
)
Role of dynamic capabilities in the performance of manufacturing Firms in Nairobi County, Kenya
Nyachanchu Thomas O.
;
Chepkwony Joel
;
Bonuke Ronald
(
European Scientific Journal
,
2017-11
)
The moderating effect of store image on the indirect relationship between socio-sensory experience and the purchase intention via social value
Nkaabu Clement Gichunge
;
Saina Ernest
;
Bonuke Ronald
(
International Journal of Economics, Commerce and Management
,
2017-08
)
The moderating effect of loyalty cards on the relationship between store awareness, store perceived quality and store brand choice A survey on selected supermarkets in Eldoret Town, Kenya
Simiyu Gabriel
;
Bonuke Ronald
(
International Journal of Economics, Commerce and Management
,
2017-07
)
Direct and indirect effect of store awareness and store perceived quality on store brand choice.Empirical evidence from selected supermarket retail industry in Kenya.
Simiyu Gabriel
;
Bonuke Ronald
(
www.iosrjournals.org
,
2017-06
)
The role of information quality on the performance of Hotel Industry in Kenya
Makau Scholastica
;
Lagat Charles
;
Bonuke Ronald
(
European Scientific Journal
,
2017-07
)
Information quality, information systems support capability and performance of Hotels in Nairobi, Kenya
Makau Scholastica
;
Lagat Charles
;
Bonuke Ronald
(
European Scientific Journal
,
2017-08
)
The conditional effect of word of mouth on the relationship between sales promotion and brand equity among consumers of detergents in Nairobi County, Kenya
Songoi Joyce Nabwire
;
Simiyu Gabriel
;
Bonuke Ronald
(
International Journal of Economics, Commerce and Management
,
2017-09
)
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Author
Bonuke Ronald (8)
Simiyu Gabriel (3)
Lagat Charles (2)
Makau Scholastica (2)
Nkaabu Clement Gichunge (2)
Saina Ernest (2)
Chepkwony Joel (1)
Nyachanchu Thomas O. (1)
Songoi Joyce Nabwire (1)
Subject
Experiential Marketing (2)
Store perceived quality (2)
Brand Equity (1)
Branding (1)
Consumer behavior (1)
Emotional Experience (1)
Firm Performance (1)
Information quality (1)
Information quality, (1)
Information support capability (1)
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Date Issued
2017 (8)
Has File(s)
No (4)
Yes (4)