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The effect of advertisement and word of mouth on brand equity among consumers of Omo and Aerial detergents in Eldoret town, Kenya
Gabriel, Simiyu
;
Bonuke, Ronald
(
International Journal of Recent Advances in Multidisciplinary Research
,
2017
)
Effect of emotional experience on purchase intention: a sequential mediation of social value and hedonic value in a retail setting
Nkaabu, Clement Gichunge
;
Bonuke, Ronald
;
Saina, Ernest Kipkemei
(
2017
)
Emotional self-awareness and strategic decision making in private school enterprises in Nairobi County, Kenya
Osieko, O. M.
;
Maru, Loice
;
Bonuke, Ronald
(
2017
)
Effect of supply chain operational capabilities on the relationship between absorptive capacities and performance of manufacturing firms in Nairobi County
Korir, Loice
;
Bonuke, Ronald
;
Kibet, Yusuf
(
2017
)
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Author
Bonuke, Ronald (4)
Gabriel, Simiyu (1)
Kibet, Yusuf (1)
Korir, Loice (1)
Maru, Loice (1)
Nkaabu, Clement Gichunge (1)
Osieko, O. M. (1)
Saina, Ernest Kipkemei (1)
Subject
Absorptive capacity (1)
Advertisement (1)
Brand equity (1)
Emotional experience (1)
Emotional intelligence (1)
Logistic capability (1)
Purchase intention (1)
Self-awareness (1)
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Date Issued
2017 (4)
Has File(s)
Yes (3)
No (1)