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The moderating effect of loyalty cards on the relationship between store awareness, store perceived quality and store brand choice A survey on selected supermarkets in Eldoret Town, Kenya
Simiyu Gabriel
;
Bonuke Ronald
(
International Journal of Economics, Commerce and Management
,
2017-07
)
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Author
Bonuke Ronald (1)
Simiyu Gabriel (1)
Subject
Loyalty Cards (1)
Store Awareness, (1)
Store Brand Choice (1)
Store perceived quality (1)
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Date Issued
2017 (1)
Has File(s)
Yes (1)