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Results 1-10 of 14 (Search time: 0.005 seconds).
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Issue Date
Title
Author(s)
2017-08
Emotional experience and purchase intention: A moderated mediation of store image and utilitarian value
Nkaabu Clement Gichunge
;
Saina Ernest
;
Bonuke Ronald
2015-12
Moderating effect of information sharing on the relationship between supply chain linkages and supply chain performance A case of flower firms in Nairobi County, Kenya
Kimitei Edwin
;
Bonuke Ronald
;
Chepkwony Joel
;
Kapkiyai Collins
2017-08
The moderating effect of store image on the indirect relationship between socio-sensory experience and the purchase intention via social value
Nkaabu Clement Gichunge
;
Saina Ernest
;
Bonuke Ronald
2017-07
The moderating effect of loyalty cards on the relationship between store awareness, store perceived quality and store brand choice A survey on selected supermarkets in Eldoret Town, Kenya
Simiyu Gabriel
;
Bonuke Ronald
2012
Improving the Quality of customer service through ICT use in the Kenya Power and Lighting Company
Bonuke Ronald
;
Otiso Kennedy Ntabo
;
Chelangat Diane
2015
Employee perceived interference and professional ethics on non- compliance with public procurement regulations, evidence from Kenya
Bor Jones
;
Chepkwony Joel
;
Bonuke Ronald
2015-09
The moderating effect of perceived customer value on the relationship between relationship quality and customer loyalty among bank customers in Kenya
Komen Susan
;
Bonuke Ronald
;
Korir Micheal
2014-12
Relationship between financial bonds and customer value in Commercial Banks in Kenya
Mboya Tom O.
;
Bonuke Ronald
;
Chepkwony Joel
2018-09
The conditional effect of inter functional coordination on the relationship between customer orientation and firm performance: empirical evidence from manufacturing firms, Nairobi, Kenya
Sang C. Chebet
;
Simiyu Gabriel
;
Bonuke Ronald
2017-09
The conditional effect of word of mouth on the relationship between sales promotion and brand equity among consumers of detergents in Nairobi County, Kenya
Songoi Joyce Nabwire
;
Simiyu Gabriel
;
Bonuke Ronald
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Author
3
Chepkwony Joel
3
Simiyu Gabriel
2
Nkaabu Clement Gichunge
2
Saina Ernest
1
Bor Jones
1
Chelangat Diane
1
Cheruiyot Thomas Kimeli
1
Gachunga Hazel
1
Kapkiyai Collins
1
Kimitei Edwin
.
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2
Customer Loyalty
2
Experiential Marketing
1
Banking, Kenya
1
Banks,
1
Brand Equity
1
Branding
1
Classified Star Hotels
1
Commitment
1
Consumer behavior
1
consumer identification
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