Jua kali enterprise customer loyalty and tangible of a service: empirical evidence from Nakuru County, Kenya

Please use this identifier to cite or link to this item: http://ir.mu.ac.ke:8080/jspui/handle/123456789/9577

Full metadata record

DC Field	Value	Language
dc.contributor.author	Nebert, Matelong. Kipchirchir	-
dc.date.accessioned	2025-02-24T12:27:25Z	-
dc.date.available	2025-02-24T12:27:25Z	-
dc.date.issued	2019	-
dc.identifier.uri	http://www.ijiras.com/2019/Vol_6-Issue_2/paper_28.pdf	-
dc.identifier.uri	http://ir.mu.ac.ke:8080/jspui/handle/123456789/9577	-
dc.description.abstract	The study examined the relationship between tangible of a service offered by jua kali enterprises and customer loyalty in Nakuru County, Kenya. The research design was a survey. A selection 160 respondents was selected randomly. Questionnaires were used to collect primary data. The main findings of this study indicated that, tangible of a service had a significant relationship with customer loyalty. In addition customers of jua kali enterprises considered tangible of a service as an important dimension of that indicated quality to them. Thus the study concludes that jua kali enterprises should keep in mind tangible of a service for them to gain more profits as a result of customer’s repeat purchases on a daily basis	en_US
dc.language.iso	en	en_US
dc.subject	Customer loyalty	en_US
dc.subject	Jua Kali enterprises	en_US
dc.title	Jua kali enterprise customer loyalty and tangible of a service: empirical evidence from Nakuru County, Kenya	en_US
dc.type	Article	en_US
Appears in Collections:	School of Business and Economics

Files in This Item:

There are no files associated with this item.