Technology acceptance model, innovative behaviour and MSE performance in Vihiga County, Kenya

Abstract

The call for MSE performance has emerged as a result of challenges associated with business transactions such as payments of suppliers, receiving payments and maintaining business relationships. Given MSE performance, past studies have sought to look into it in relation to technology acceptance model. However, to fill the existing gap, the study used innovative behaviour to moderate the link between the study variables. The main objective was to investigate the effects of technology acceptance model and innovative behaviour on MSE performance in Vihiga County Kenya. As guided by technology acceptance model and explanatory research design, 5915 MSEs were targeted. Using multi-stage sampling technique, data from 455 Micro and Small Enterprises (MSEs) was analyzed. The findings indicated that there is a significant relationship between perceived ease of use and MSE performance (β=.383, p<.05); perceived usefulness and MSE performance (β=.281, p<.05). The moderating variable, innovative behaviour had a significant effect on the relationship between perceived ease of use and MSE performance (β=.207, p<.05); an insignificant relationship between perceived usefulness and MSE performance (β=.003, p>.05). The study recommends that the government to provide adequate regulatory framework that will encourage the use of technology in the MSE sector and hence enhance their performance.